Northland Tackle Rippin Shad - Glo White Tiger

They are designed with a flat head for a tight wiggling action, and feature an internally weighted rattle chamber to emit the sonic vibrations of distressed baitfish to lure fish from a wide radius. Designed to be vertically jigged below a boat or ice hole, or for casting over shallow flats and shorelines. It “rings-the-dinner-bell” . . . and rips a lot of lips! 

Internally weighted rattle chamber emits sonic vibration and sonars
Flat-head design for tight wiggling action
Designed for vertical jigging or cast and retrieve